DIGGING DEEPER · AN EIGHT-PART PODCAST SERIES
Digging Deeper | Building Better Construction Businesses is an eight-part podcast series for construction SME leaders who want to look beyond day-to-day delivery and think more ambitiously about their business.
Podcast insights can be applied and deepened through six interactive webinars, coming early 2027.
Explore the episodes
DIGGING DEEPER
Ideas worth building on.
8 EPISODES / FOR CONSTRUCTION SME LEADERS
Explore the series
Across the series, we explore how to make sense of a turbulent industry, spot opportunities, define a meaningful vision and build a strategy grounded in real intelligence. We also look at how to distinguish useful technology from distracting “shiny things”, translate ambition into action, develop a supportive culture, bring people with you and keep learning along the way.
The series explores the question “do you plug into the existing construction eco-system, deliver what is expected and get paid…. or could your business create and capture more value by addressing some of the system’s persistent challenges?”
It offers practical ideas to help construction businesses become more purposeful, efficient, competitive and resilient, whatever growth and ambition mean for them.
EIGHT INITAL EPISODES | FOUR MORE IN THE PIPELINE
EPISODE ONE
Digging Deeper
Episode One
Beyond the Headlines | Finding Opportunity in the Chaos
What is really happening across construction and where might SMEs find room to create value?
03 Nov
EPISODE TWO
Digging Deeper
Episode Two
What Are You Building Towards?
Defining your ambition and creating a vision that is right for your business.
Coming soon
EPISODE THREE
Digging Deeper
Episode Three
Reading the Ground: Building a Strategy on Real Intelligence
Looking beyond assumptions to understand customers, competitors and the wider system.
Coming soon
EPISODE FOUR
Digging Deeper
Episode Four
Signals, Shifts and Shiny Things
Spotting meaningful trends and deciding where technology could help, and where it probably won’t.
Coming soon
EPISODE FIVE
Digging Deeper
Episode Five
Culture Is How the Work Gets Done
Creating the behaviours, conditions and ways of working that support growth.
Coming soon
EPISODE SIX
Digging Deeper
Episode Six
Tell a Story People Can Act On
Helping employees, customers and partners understand the direction and their part in it.
Coming soon
EPISODE SEVEN
Digging Deeper
Episode Seven
Learn, Adapt, Improve
Using evidence and feedback to find out what is working and change what isn’t.
Coming soon
EPISODE EIGHT
Digging Deeper
Episode Eight
Building a business that can take a hit
Becoming more efficient, competitive and resilient and continuing to create value as conditions change.
Coming soon
Six digging deep live sessions
Vision, value, strategy, systems, culture and influence: six sessions, building on podcast content, to help you build a better business.
Reserve your place.
WEBINAR SESSION 1
Vision, Ambition & Growth
Where are we trying to get to?
Clarifying ambition, growth opportunities, business context, innovation priorities and the pace of change that’s right for the organisation.
WEBINAR SESSION 2
Stakeholders, Customers & Value
Who do we need to create value for?
Understanding stakeholders across the whole business lifecycle, identifying needs and motivations, and designing compelling value propositions.
WEBINAR SESSION 3
Strategy
What should we focus on?
Prioritising opportunities, making deliberate strategic choices, allocating resources and developing a roadmap for sustainable growth.
WEBINAR SESSION 4
Systems
Can our business deliver it?
Reviewing processes, governance, capability and ways of working to ensure the business can support future growth and innovation.
WEBINAR SESSION 5
Culture
Will our people make it happen?
Exploring leadership, behaviours, collaboration and organisational culture to build an environment where improvement and innovation can thrive.
WEBINAR SESSION 6
Story & influence
How do we bring others with us?
Developing a clear narrative that engages employees, customers, partners and stakeholders, turning strategy into shared purpose and action.
Dates and registration details to be confirmed.
A COLLABORATION BETWEEN
CITB, Defankle & Procladd
Digging Deeper is a collaboration between CITB, Defankle and Procladd, exploring how construction SMEs can build more purposeful, competitive and resilient businesses.
Digging Deeper / Conversations for the business you’re building.